Firmographic data refers to specific characteristics or attributes of businesses and organizations, much like demographic data refers to characteristics of individuals. The term "firmographic" is a combination of "firm" and "demographic." This type of data is particularly useful for companies that engage in B2B (business-to-business) transactions, as it helps them segment their market and target their efforts more effectively.
Common types of firmographic data include:
In the context of lead generation, firmographic data is used to identify and qualify potential business leads. It's an important part of creating a detailed and accurate ideal customer profile, which can guide marketing and sales strategies. For instance, a software solution provider may target businesses in a certain industry, of a certain size, and located in specific geographic regions. Firmographic data makes this targeted approach possible.